We'd heard about Microsoft's 300 Million Dollar effort to improve Windows' Brand Messaging system in retaliation to the successful TBWA "I'm a Mac" TVCs. At the time of this campaign's development, we were curious about what the final product would be like. Crispin + Porter + Bogusky have done well for Nike, as it seems, after all.
In any case, I for one, like it. Of course some of the Mac users at the office and our circle of friends and colleagues - hated it. I'm just pysched that Pharell is a PC.
- JP (I'm a PC)
PS - I want to see the scrapped Bill Gates + Seinfeld TVCs. Loving the internet claims that the ads were built on Macs.
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